Hey, I'm Sama
Sama
El Tahawy
Product manager with a CS & Cognitive Psychology background. I use engineering as a superpower to build products that are not just functional, but truly feel right.
Product & Design
From user research to Figma prototypes. Cognitive psychology insights meet design thinking to build products that feel intuitive from the first interaction.
Full-Stack Engineering
Frontend, backend, and everything in between. Scalable applications with clean, maintainable code using modern technologies.
Human-Tech Intersection
Leveraging cognitive psychology to understand how people interact with technology. Making complex systems accessible and serving real human needs.
Writing
Product insights and feature deep dives
Analyzing the strategy, design decisions, and user psychology behind features from leading tech companies.
I Let an AI Guess My TV History. Here's What the Data Showed.
I asked an AI to guess every TV show I've watched, then turned about 150 ratings into a taste graph. Here's what the data revealed about how recommendation engines see us.
Explore the interactive graphInside TikTok Shop's Three-Layer Marketplace
Breaking down 20+ product pages to reveal how TikTok Shop stacks official brand stores, curated resellers, and an open marketplace into one UI, and why creator video is its real differentiator.
Why Doesn't Netflix Have Comments?
Analyzing Netflix's strategic decision to avoid user comments and the product reasoning behind this choice.